The Video Platform Offers Users Power to Reduce Artificial Intelligence-Made Videos in Their Feeds

TikTok is introducing a new feature that permits them to lessen the quantity of AI-made media appearing in their timelines. This step comes as the platform disclosed that it presently contains more than 1 billion AI videos.

Testing and Rollout

The update is undergoing trials over the next few weeks before a global launch. This advancement aligns with a increase in AI content, driven by new AI video creators.

AI Content on Other Platforms

Studies have shown that approximately one in 10 of the quickest rising content creators on a popular video site primarily display content made by AI. A considerable share of this content is deemed mass-produced AI material, a term for poor-quality, bulk-generated content that is frequently illogical or bizarre.

Our research shows that a lot of users enjoy content produced via AI tools, from digital art to science explainers, and we want to provide users the option to see more or less of that, based on their own preferences,” commented a spokesperson.

Scale of AI Content

The service disclosed that there are presently over a billion videos on its app identified as AI-generated. Collectively, in excess of 100 mn media items are uploaded to the platform daily, making AI content a minor percentage of its complete catalog.

How to Adjust Settings

Members will be in a position to reduce or increase the volume of artificial media they watch by opening the “manage topic” option in the application and selecting the AI content topic. Other topics that currently be modified under the setting cover news, style, aesthetics, and dance.

AI Disclosure Rules

Its rules oblige creators to identify “realistic” AI-generated content, and it prohibits malicious AI impersonations of celebrities or critical incidents. Any authentic-looking AI video that is not labeled can be taken down under its user guidelines.

In addition, the service will now attach an AI-generated label to content produced via its proprietary AI systems, or flagged by an collaborative effort for recognizing content made by AI. This measure is intended to help prevent users from trying to bypass the disclosure requirement.

AI Literacy Programs

The company is additionally establishing a $2m educational fund for specialists and groups to develop learning resources about responsible artificial intelligence. This project will assist educational bodies specializing in educating computer science.

Content Safety Approach

The platform has supported its safety measures, following discussion over plans to cut jobs for a large number of review team members in the UK. TikTok is planning to eliminate 439 jobs in its user protection department in the UK capital, with labor groups and digital protection specialists expressing worry that humans are being replaced by AI moderation.

A company official explained that human moderation would still have a role, but AI can shield workers by eliminating the most harmful content ahead of it gets reviewed by staff. The company announced a 76% decrease in explicit and harmful content handled by content reviewers over the previous year due to reliance on its automated systems.

We believe it is crucial to combine people and machines to maintain a secure environment,” the official commented. “We’ll have people as integral to the approach, but we also think it’s very important to limit contact with unsafe media as swiftly, which is the area in which a lot of the machine support is proving valuable operate efficiently.”
Tiffany Blair
Tiffany Blair

A tech journalist specializing in gaming innovation and digital entertainment trends, with over a decade of industry experience.